TechMarketView launches new research theme for 2021!

Watch our Chief Analyst, Georgina O'Toole, as she outlines TechMarketView's research theme for 2021.

Reset & Reimagine

TechMarketView’s research theme for 2021 is: Reset & Reimagine. Inevitably, it reflects the need for technology companies and end user organisations alike to adapt their businesses in light of the COVID-19 pandemic and its immediate, as well as longer term, effects. 

Organisations are faced with financial constraints and must reassess their priorities. They are being forced to reconsider their organisational resilience and their ability to respond to new challenges quickly. Digital transformation will be at the heart of many initiatives, particularly as relationships with employees, clients, and citizens morph to support a new modus operandi. 

But ‘Reset & Reimagine’ has wider relevance. While the pandemic might be accelerating certain trends, many were already in train. As last year’s theme – Digital Chaos – highlighted, organisations had already been looking for ways to take their digital transformation initiatives to the next level. In some organisations, we have, over the last few months, witnessed an embarkation on ‘drains up’ re-evaluations of corporate strategies and business models. The aim has been to enable true transformation for greater impact; tinkering at the edges of ‘digital’ is no longer enough. 

With the COVID-19 pandemic – and, indeed, Brexit – accelerating this need for change, we believe 2021 will be defined by super-charged ambitions. This will drive organisations to Reset and Reimagine, creating significant opportunities across the UK tech sector.

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