Little British Battlers battling – and winning (4)

Here are highlights of two more ‘small but perfectly formed’ UK software and IT services companies whose CEOs we met at our inaugural Little British Battler event last week (see here). There’ll be another brace of companies spotlighted tomorrow and on Thursday in UKHotViews, only from TechMarketView!

And don’t forget, we will be compiling our in-depth analysis of all 12 Little British Battlers for publication in our inaugural LBB Report later this month, but this will only be available to eligible TechMarketView subscription service clients.

Redstor – positioned for the storage cloudburst

The impressive thing about Reading-based Redstor is the way it has continued to shift its business model to respond to market disruption. It’s the sort of flexibility that many a larger infrastructure services player would struggle to deliver. Founded by lifelong friends Paul Evans and Tony Ruane in 1998, the company originally made its money from integration and reselling. But recent years have seen it shift decisively cloudwards, to the extent that it is now putting all its chips on the cloud-based storage and back-up opportunity. We agree with Evans and Ruane that there is plenty of growth to come in their target market. We also think its wholesale-only strategy gives it one way of protecting itself from the arrival of bigger brands and deeper pockets in that market.

TIW ‘insuring’ success at Lloyds

Insurance-focused SaaS player TIW Group (The Insurance Workplace) is another plucky Little British Battler that is taking on some far bigger fish thanks to its close partnership with enterprise content management giant OpenText. Led by insurance industry veteran and CEO David Edwards, TIW provides a cloud platform for Lloyds of London brokers to collaborate via iPad and other mobile devices, and replace the reams of paper still in use across the 300 year-old institution. Fast moving competition from new insurance markets in Asia means change is now vital for Lloyds’ future success. This makes it an exciting time for TIW to play its part.

Posted by: HotViews Editor at 08:38

Tags: lbb  

Add a comment