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Thursday 22 September 2022

Pyramid partners with Amplifi for data foundations

Pyramid Analytics logoA couple of weeks ago, we commented on Pyramid Analytics launching into the UK public sector with its proprietary Pyramid Decision Intelligence Platform (see Pyramid Analytics launches into UK public sector). The latest development from the company sees it announce a partnership with Amplifi Europe, a data management consultancy.

Pyramid states that partnerships – whether with complementary tech companies, ISVs, consulting firms, VARS, or systems integrators - are a strategic priority and critical to support the company’s growth as it scales. For Pyramid, the Amplifi partnership brings complementary services in data management, data governance, and data quality, as well as vertical expertise. For Amplifi, the partnership expands its capabilities along the data value chain, allowing it to build on the data foundations it has traditionally delivered. Amplifi Europe will incorporate the Pyramid Decision Intelligence Platform in UK, Ireland, and Northern Europe.

Despite Pyramid showcasing an extensive list of partners on its website, it appears that it is just beginning to accept the importance of those partnerships and the need to nurture them. The company states it has expanded its Alliances team and its partner recruitment capabilities. It looks as if the position of VP, Global Partner Sales, is a new one – Bill Clayton, based in the UK, took on the position in July this year. The company’s Senior Director of Partner Sales, Kate Tickner, also based in the UK, came on board in the same month. Meanwhile, Partner Operations Manager, Thomas Jensen, based in France, came on board this month.

Regarding the Amplifi partnership, we imagine that Pyramid had hit some hurdles when trying to sell its Decision Intelligence Platform to organisations that were lagging in terms of their data maturity. With Amplifi alongside, there is, therefore, the potential to expand its hot prospects list. Getting partnership like this right, will be key to Pyramid’s management team in their next stage of growth. Pyramid is saying all the right things about investing in partner training and development and launching joint go-to-market programmes – the proof, as always, will be in the results.

Posted by: Georgina O'Toole at 09:14

Tags: analytics   platform   AI   data   partnership  

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