Georgina O'Toole

Chief Analyst & Partner
Tel: +44 (0)7530 186753


A partner at TechMarketView, Georgina O'Toole is our Chief Analyst, a role that encompasses thought leadership and business development. Georgina is well-known in the industry and is regularly called upon by both IT services companies and end user organisations for her in-depth analysis, opinion, and advice, via written reports, bespoke engagements, or presentations.

Georgina joined TechMarketView as a Research Director to design and launch PublicSectorViews - TechMarketView's first specialist research stream - in February 2010. She is a respected industry analyst known for her commentary on the UK software and IT services market and for her in depth knowledge of the public sector, having primarily focused on the sector for nearly twenty years.

Before joining TechMarketView, Georgina was Practice Leader for Ovum’s Geographies & Industries practice (alongside Tola Sargeant) where she was responsible for Ovum’s government research globally.

As an analyst at Ovum Holway from 2000, Georgina had previously worked closely with both enterprise and vendor clients providing advice and opinion on the UK software and IT services market. She was instrumental in the launch of Ovum’s well-respected PublicSector@Ovum research programme in 2004 and went on to focus her research on the UK central government, defence and criminal justice markets. As a lead analyst in these sectors, Georgina’s opinion was valued by a variety of clients including IT services companies, major defence contractors and the UK Ministry of Defence.

Prior to joining Ovum, Georgina was a business analyst for CMG (now CGI) working for a variety of clients in the transport & logistics and telecoms sectors. Georgina has a BSc in Management Sciences from the University of Southampton.

Georgina is also an elected member of the TechUK Board, currently serving her third year.

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