Simon Baxter joined TechMarketView in March 2022 as a Principal Analyst as part of the TechSectorViews research stream. He leads TechMarketView's research coverage of Artificial Intelligence and Cybersecurity, producing regular opinion pieces in UKHotViews on topics such as solution innovations, government policy and supplier performance. Simon authors TechMarketView's AI Impact reports and annual Cybersecurity trends and rankings, while supporting clients through presentations on market trends and supplier insights at events, and helping them shape AI messaging and strategies through bespoke workshops.
Prior to joining TechMarketView, Simon held the position of Senior Market Intelligence Manager at Fujitsu Services Ltd, where he was responsible for embedding market insight into Fujitsu's decision-making and leading market research programmes across its global business in Europe, North America and Japan.
With over 12 years of experience in research and analysis, Simon focuses primarily on innovative trends driving market demand, including GenAI, AI agents, IT/OT convergence, AI in the front and back office, and Quantum computing. When not analysing technology trends, Simon plays badminton weekly and enjoys hiking throughout Berkshire and Hampshire.
Research Focus: AI, GenAI, Cybersecurity, Quantum, IoT, Operational Technology, IT/OT Convergence, Tech Strategy
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