We are excited to launch TechMarketView's research theme for 2025: Sink or Sprint.
Each year our theme captures the essence of what we believe will shape the tech market in the months ahead. Our 2025 theme – Sink or Sprint – reflects the critical junction at which organisations now find themselves, where swift technological advancement has become fundamental to survival.
The economic landscape adds particular urgency to this dynamic. While the Office for Budget Responsibility forecasts modest growth for 2024 and 2025, organisations face mounting pressure to maximise this window of opportunity before more challenging conditions emerge from 2026 onwards. This pressure intensifies with recent government changes to labour laws and associated costs, pushing businesses to seriously consider technology-led solutions.