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iomart is continuing with its transition by today announcing its planned rebranding to Atech. It’s a bold move for the AIM-listed firm, signifying a break with the past, which will be implemented over a period of time.
Atech was acquired by iomart back in October) and will add £21m to the revenue line in the current year (to end June).
iomart is moving through a period of transition as it seeks to reposition itself as a hybrid cloud services provider with strong cyber offerings. The Atech acquisition has been pivotal in that strategic shift and its contributions are clear.
However, and not surprisingly, the shift is not pain-free, and the numbers show iomart is taking the hits as it continues to transition into those growth areas. But you know what they say, short term pain for long term gain – and the changes being made should provide more resilience and long-term potential in time.
The acquired Atech business had built a particularly strong reputation around security, for which it has been recognised by Microsoft. Other areas of focus include Azure infrastructure, Data & AI, modern workplace.
CEO, Lucy Dimes, continues to live up to the firm’s stated aim of being “Bigger, Better, Bolder”.
Posted by: Kate Hanaghan at 10:00
Tags:
brand
security
hybridcloud