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Capgemini has announced that it has become the Official Technology Partner, for the next 5 years, of 14 major international men’s and women’s cycling races. These include the Tour de France which in 2024 reached more than 1 billion TV viewed hours in 190 countries and broke digital records with nearly 100 million website visits and 1.6 billion impressions on social media.
The collaboration will seek to leverage technology, innovation and artificial intelligence (AI) to grow the cycling community and increase fan engagement. Over the next five years, Capgemini will support these top cycling events, which also include La Vuelta and the Paris-Roubaix, in the deployment of technological solutions aimed at both enhancing performance insights and supporting international audiences.
Capgemini has a busy few months ahead on the on the sports sponsorship front. The company is a Principal Partner of Women’s Rugby World Cup 2025, set to kick off in the UK in August. Capgemini is also currently a Worldwide Partner to the Ryder Cup. For the next tournament in September, the firm will provide a generative AI powered version of its Outcome IQ, a tool that provides real-time shot-by-shot analyses of both how well the golfers are playing and their respective probabilities of success to fans’ mobile devices.
Posted by: Duncan Aitchison at 09:57
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AI
sponsorship
sports