Kyndryl Consult expands Kantar contract

Kyndryl has expanded its relationship with Kantar, the marketing data and analytics business.

Under a new agreement, Kyndryl will focus on modernising Kantar’s digital workplace, helping to transform the experience for employees but also create “significant” cost savings. With Kyndryl Consult, the firm will take an “engineering-led” approach to design and manage Kantar’s transformation across cloud, digital workplace, network and business applications. Automation will be infused, particularly in the guise of self-help tools so IT issues can be resolved faster.

Dave Stevens, Kantar's CIO, said that working with Kyndryl had been “…vital in helping us transition to a more flexible, automated, digital workplace...”.

Kantar works with 96 of the world’s largest advertisers. A recent example includes its engagement with Nestle to fine-tune a KitKat marketing campaign on the back of rapidly delivered insights.
 

Kyndryl delivered a solid set of scores in the most recently completed Market Readiness Index: The Road to AI Part 2.

Posted by: Kate Hanaghan at 09:50

Tags: contract   digitalworkplace