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Please join me in congratulating Simon Baxter on his promotion to Research Director.
Regular readers of UKHotViews and TechMarketView research & advisory clients will be very familiar with Simon’s work, and in particular the body of research he has built in the area of AI. Simon’s approach to both advising clients and contributing to key research programmes is both pragmatic and uncompromising.
Simon joined TechMarketView around three years ago, and he works with the rest of the analyst team to produce research that is grounded in high-quality and unique data sets. His bold advice is helping to provide our clients with a competitive edge and the understanding of where to focus their efforts.
Today, Simon is launching his latest report: “AI Impact: Front Office Operations”, co-authored with Senior Research Director Marc Hardwick. TechSectorViews clients can read the report here.
Simon says:
“AI is driving business transformation across the UK SITS market, with rapid innovation introducing new technologies at a pace that can be hard to keep up with. We have exciting plans for our AI research coverage in 2025 to help our clients stay on top of market trends and focus on the most promising areas of opportunity.

Upcoming reports will dive into topics including the impact on suppliers driven by AI innovations, changes in end-user investment and buying behaviours, identifying disruptive startups and innovators, and exploring the real-world impact of AI on numerous industries.”
If you would like Simon’s view on your strategy for deploying AI or for how you can compete much more effectively to help your customers on their own AI journey, contact him here.
Posted by: Kate Hanaghan at 09:40