NEW Report: Setting the Scene for Mobile Banking

Today we are issuing a research report on what has recently become one of the most exciting areas of the Financial Services industry. The increase in penetration of smartphones is driving a revolution of how people bank, buy and pay. Mobile banking and commerce is growing at about 50% p.a., faster than on-line at 20% p.a., and this growth will continue as consumers gain confidence in these innovative systems. This dynamic is generating a host of opportunities for established companies and many new entrants. It will also create many challenges as the new business models interact with the more traditional structures in a complex, global ecosystem. Winning in any area of the payments and banking world depends on the ability of companies to generate scale and reach and to create real and defensible value. Many new entrants will fail to achieve these objectives.

“Setting the Scene for Mobile Banking” describes the ecosystem and highlights the key issues and opportunities facing many of the industry’s participants, setting the agenda for further research as the industry rapidly evolves – providing substantial opportunities for Software and IT services vendors.

Subscribers to the TechMarketView Foundation service can access the report here. If you are not yet a subscriber and would like to learn how, please contact Deb Seth (dseth@techmarketview.com).

Posted by Peter Roe at '13:53' - Tagged: mobility   payments   banking