Putting enterprise social networking to work

Software and IT services providers are tripping over themselves to bring enterprise social platforms to the market but there is little revenue to show for their efforts. Enterprises are not that keen on investing in social networking technology for internal use because of unanswered questions around the business case – i.e. what is social media good for -  and ROI.

Some of those questions are starting to be addressed with the emerging wave of enterprise social platforms that combine social capabilities with business context and decision making and then go one step further towards execution when they are embedded within line of business applications and business processes. As part of the ongoing social media coverage in the ESASViews research stream (see Social Media: the business imperative), TechMarketView subscribers can read about the latest social moves by Atos/blueKiwi, SAP and Infor in HotViewsExtra here. 

Posted by Angela Eager at '13:24' - Tagged: socialmedia   software   itservices