NEW RESEARCH: Digital front office opportunities

In the latest research from ESASViews we delve into the world of front office digitisation to assess market appetite. What is clear is that organisations are making budget available to build their digital capabilities, although investment is still project-based for the most part. However, established suppliers risk ceding opportunities to specialists like digital agencies and emerging providers if they fail to modernise their technology and go-to-market models.

In ‘Capturing the digital front office opportunity’, there are two critical messages for established ESAS suppliers. Rebranding traditional technology is not enough to secure digital contracts - new forms of engagement and experience-centric applications are needed. Secondly, seizing the digital transformation opportunity requires stubborn internal silos and traditional execution processes to be broken down. The report provides insight into how some of today’s leading players like Accenture, IBM and Capgemini are adapting to the digital challenge and the developments and directions all suppliers should be keeping tabs on. 

If you are an eligible TechMarketView subscriber you can read the report here, otherwise please contact Deborah Seth for details about our subscription packages. 

Posted by Angela Eager at '18:28' - Tagged: software   trends