Dynamic Business Intelligence – Delivering Intelligence to the Business

To run a company successfully, management needs the right information at the right time. Most UK SMEs still rely on Excel or stand-alone systems to provide this information but an estimated 25,000 of them would benefit from the use of Business Intelligence (BI) systems. Dynamic Business Intelligence aims to make these systems available and affordable to SMEs, by building a cloud-based, as a Service BI proposition. This represents a huge opportunity for this little British Battler which expects to generate around £1.2m of revenue (and positive EBITDA) this year.

Dynamic BI, founded in early 2012, has taken a fresh look at the science of Business Intelligence to build its Firefly platform. This automates the usually bespoke process of building the necessary queries, deciding how to store the underlying data and generating reports, without having to use complex BI tools or expensive specialist personnel. The company has funded its proposition development through its conventional BI activity.

Building on its experience with enterprise deployment, Dynamic BI is working to build a differentiated cloud-based proposition and will launch the initial service in January 2014. By targeting SMEs, initially via a free, trial subscription, the management expects to be able to build scale rapidly, ensuring a substantial and profitable annuity revenue base.

Posted by Peter Roe at '22:05' - Tagged: lbb