CGI's challenge: harnessing its local expertise globally

Martin Read (Logica CEO between 1993 and 2007) once had ambitions to make Logica a global brand and return it to the FTSE 100. It turned out to be a pipe dream.  Logica simply didn’t have the global footprint. CGI, which acquired Logica in August 2012, makes it clear that it has similar ambitions.

Michael Roach, President and CEO, said at a recent Analyst Event: “The market will consolidate into 5 or 6 global players. We intend to be one of them”.

But while establishing itself as a global leader, more able to compete head to head on worldwide deals with the likes of IBM and Accenture (against whom management says they most regularly compete), CGI is also determined to differentiate by ensuring intimate client relationships based on local proximity. Many have used the term “Think Global, Act Local” but it’s easier said than done. In this research note, Georgina O'Toole considers the challenges CGI faces in realising its global ambitions.

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