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Friday 14 January 2022

Newsflare brightens with new funding

logoIt’s been a long time between funding rounds for London-based video monetisation platform, Newsflare, which has just closed a £5m Series B investment led by Foresight Group together with existing investor Edge Investments. Newsflare’s last raise was a £2.4m round in 2016 (see Newsflare gets close to the Edge for £2.4m).

Founded in 2011 by ex-Clear Cell exec Jon Cornwell, Newsflare lets you upload your video clips to its platform which can then be licenced, typically by media organisations, for a fee. Depending on how your video is used, Newsflare suggests that you could earn from £5 p.m. if used in an ad campaign, or upwards from £25 as a ‘direct’ sale for a fixed term. Newsflare takes a 55% cut of the fee.

According to the PR, Newsflare ‘has returned over US$11 million to individual filmers, mainly people with smartphones in the right place at the right time’. This implies lifetime revenues of some $25m, which it must be said seems rather modest.

Anyway, if you want some ideas how to make some dosh with your mobile, Newsflare’s hottest selling videos include ‘Scottish granddad takes up skateboarding at age 82’. I assume filmed by grandson with one eye on the will?

Posted by: Anthony Miller at 09:34

Tags: funding   startup  

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