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Market trends & forecasts


MarketViews is the cornerstone of the Foundation Service, and is the home of TechMarketView’s flagship UK SITS Market Trends & Forecasts report. Published each year, Market Trends & Forecasts looks at the major trends driving the UK SITS market and presents TechMarketView’s industry-leading forecasts for market size and growth—renowned for their accuracy.


Our market forecasts are based upon TechMarketView’s ground-breaking Asset-Led Market Model (ALMM), which aligns the market more closely towards the way that enterprises procure software and IT services than traditional market models. ALMM is specifically constructed around the provision of ‘IT-as-a-Service’ so that suppliers can more easily assess the opportunity segments for ‘cloud’ products and services.We have also introduced a new proprietary Digital Evolution Model (DEM). This segments the market in terms of the categories of offerings that SITS buyers consume.


More detailed analysis of each market segment can be found in our TechSectorViews Research.

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