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Thursday 12 January 2012

TechSectorViews releases Market Trends and Forecasts report

TechMarketView is not letting the grass grow under its feet where our new TechSectorViews research stream is concerned and has released the second major report looking at the enterprise software space. The Enterprise Software: Market Trends and Forecasts report provides insight and analysis on the current state and future prospects of this still volatile sector.

The report reveals the changing fortunes, from the upswing in confidence and sales in H1ESAS Market Trends 2011 to the decline through H2 and the unwelcome news that despite headline growth of 3%, the sector actually shrank by 1.7% in real terms (i.e. after adjusting for the effect of inflation) during the year. The prospects for 2012 and beyond are on a knife-edge.

There is tangible tension between the new disruptor technologies and business models being established as a consequence of the cloud, social media, mobility and big data analytics, and what you might call the legacy marketplace of mature on premise, transactional applications. 

Both suppliers and enterprises are under pressure to get to grips with these multiple disruptor trends and to do so simultaneously because of their close alignment, whereby they reinforce and promote each other. Even in an industry prone to rapid and complex change, the current scale and pace of work is a revelation.

As always challenges also present opportunities and enterprise software vendors who can master the changes and combine legacy software and disruptor trends into coherent strategies and technology bases, can do well. But so can service providers who can ride the cloud and big data analytics trends in particular, into the enterprise software market.

Eligible TechMarketView subscribers can download a copy of the report here.

Posted by Angela Eager at '09:42' - Tagged: software   trends   esas   forecasts