*NEW RESEARCH* Unisys: Finding differentiators in the verticals

Last week we spent an informative couple of days at Unisys EMEA Analyst & Advisor Summit. As a mid-size ICT services company, Unisys has struggled over the last few years to communicate its strengths to the market. Even today, few people understand what Unisys stands for.

Yet, when President & CEO, Peter Altabef, joined the company in January this year, he quickly discovered some gems in Unisys’ portfolio of capabilities and offerings. Now, the company has recognised that it needs to compete based on its distinctiveness. In UKHotViewsExtra, Georgina O'Toole considers where Unisys' strengths lie, how it can differentiate in the market, and what it needs to do to change its brand perception.

TechMarketView's subsribers can read the analysis now in UKHotViewsExtra (Unisys: Finding differentiators in the verticals). If you are not yet a subscriber, please contact Deb Seth to find out how to rectify the situation.

Posted by Georgina O'Toole at '19:42' - Tagged: strategy   software   marketing   brand   itservices