*NEW RESEARCH* Limitless turns to Adapt for its digital adaptations

Limitless Digital Group, which owns brands including Best Heating, Hudson Reed, Big Bathroom Shop and BeamLED, has inked a three-year deal with managed cloud services provider, Adapt. We estimate the hybrid cloud hosting deal will have an annual run rate of c£200k.

Limitless previously traded as the Trueshopping Group and is headquartered in Lancashire. It has been through a process of reducing its product portfolio, and is now focused on its bathroom, heating and lighting brands. Last year, the company started work on a digital strategy to enable it to deliver “a first class digital customer experience”. The retailer wants to improve customer interaction by collecting and using data assets more intelligently to – ultimately – maximise revenue opportunities.

Until last year, Limitless was using a combination of an external managed services provider (which in recent times was deemed to be insufficient for the company’s needs), and its own kit and internally-delivered services. The end result was something – as CEO, Peter Lilley, tells us - akin to “spaghetti junction”. He says: “We needed to make the best decision now to give us the most agility and scale going forward.”

The Limitless business strategy will see it overhaul all of the key components of its IT estate, from website, e-commerce, CRM and ERP to data capture and analytics. Adapt’s role in this will be to create a hybrid cloud environment that will initially see the CRM system hosted on Adapt’s own private cloud, with the retailer’s Magento eCommerce platform hosted on Amazon Web Services’ public cloud (note that Adapt partners with Skyscape for public cloud provision in Government). Over time, Limitless will be able to move its applications and workloads across this hybrid environment as suits.

Subscribers to InfrastructureViews can read the HotViewsExtra piece - which includes market analysis - here: Limitless turns to Adapt for digital adaptations.

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Posted by Kate Hanaghan at '06:50' - Tagged: contract   cloud   hosting   infrastructure   hybrid