LBB CommonTime: Making business mobile

CommonTime is punching above its weight in the world of mobile app development. One of our ‘Fifth Dimension’ of Little British Battlers (LBBs), CommonTime impressed us with its ‘code free’ mobile app development platform, mDesign; rapid revenue growth and high quality customer base.

Founded in 1995, CommonTime has come a long way from its roots in Lotus Notes email. Today the Derby-based SME and its c50 employees are known for their ability to take complex business workflows and turn them into feature-rich, cross platform mobile apps quickly and simply. mDesign’s rich data reporting capability and ease of integration with existing systems is also helping it to win business against much larger rivals, including US HQ’d Kony.

CommonTime’s sweet spot is mid-sized to large enterprises with more than 50 app users. Its 55 customers range from small housing associations to large corporates and it’s particularly strong in the construction and healthcare sectors. Notable clients include Carrillion, TK Maxx, and Calderdale & Huddersfield NHS Trust, which is using mDesign to mobilise a range of processes within the Trust.

This high quality customer base is underpinning CommonTime’s growth. Revenue from mDesign grew by more than 100% in 2013 and the SME is on track to grow revenue by a similar amount in 2014. Around two-thirds of its revenue comes from software licenses with the rest from custom development services, so it also enjoys a high percentage of recurring revenue.

Looking ahead, CommonTime sees huge potential in the healthcare sector over the next couple of years and is excited by developments such as the Internet of Things and BYOD, which are also driving demand. In common with other of our LBBs, the main challenges will be finding the required funds and scaling up quickly in order to address those opportunities.

More to follow for subscribers in our Little British Battlers report out in a few weeks’ time.

Posted by Tola Sargeant at '07:30' - Tagged: mobility   lbb