Search through our UKHotViews and UKHotViewExtra articles plus complete research reports
Today marks the launch of TechMarketView’s 2025 research theme - an exciting day in the TechMarketView calendar. As our loyal readers will know, the theme sums up in a few words how we think the next 12 months will play out and guides our research agenda for the year ahead.
Following 2024's focus on 'Enabling Acceleration', TechMarketView's new theme "Sink or Sprint" captures a critical market shift: rapidly accelerating technology deployment is becoming essential for survival.
Crucially, our analysis reveals why 2025 brings unique market conditions that will create a stronger sense of urgency. A temporary economic uplift will combine with significant legislative changes to create distinct opportunities - and pressures - across the UK tech market. In the public sector, our research demonstrates why current spending patterns make 2025 particularly significant, with implications that extend well beyond the immediate future.
Organisations that have invested in robust digital foundations are now better positioned to accelerate rapidly, particularly in AI and GenAI deployment. But success in 2025 demands more than just speed - it will require precision in execution and, crucially, clear evidence that technology investments directly improve financial performance. This emphasis on measurable returns will reshape how suppliers and their customers work together, creating new dynamics across the tech ecosystem.
Our launch report discusses the specific conditions pushing organisations to shift from a jog to a sprint, why organisations will start to see their tech investments through a different lens, and how suppliers should position themselves to support clients in the year ahead.
Subscribers can access our complete analysis in our launch report: TechMarketView 2025 Research Theme – Sink or Sprint. This isn't simply about moving faster - it's about clearly defining the finish line and reaching it without stumbling.
Posted by Georgina O'Toole at '09:27' - Tagged: 2025 sinkorsprint
