*NEW RESEARCH* TechMarketView Predictions 2025

As we enter the final part of 2024, TechMarketView analysts are already thinking ahead to next year.

Yesterday, we launched our new theme for 2025: Sink or Sprint. It captures a critical market shift: rapidly accelerating technology deployment is becoming essential for survival.

Crucially, our analysis reveals why 2025 brings unique market conditions that will create a stronger sense of urgency. A temporary economic uplift will combine with significant legislative changes to create distinct opportunities - and pressures - across the UK tech market. Our launch report discusses the specific conditions pushing organisations to shift from a jog to a sprint, why organisations will start to see their tech investments through a different lens, and how suppliers should position themselves to support clients in the year ahead.

Organisations that have invested in robust digital foundations are now better positioned to accelerate rapidly, particularly in AI and GenAI deployment. But success in 2025 demands more than just speed - it will require precision in execution and, crucially, clear evidence that technology investments directly improve financial performance. This emphasis on measurable returns will reshape how suppliers and their customers work together, creating new dynamics across the tech ecosystem.

The following TechMarketView Predictions for 2025 reflect the breadth of the challenge for tech buyers with the need to simultaneously embrace change, demonstrate value, and move at pace:

• AI agents will be your new co-workers                                                                            
• Once more, with feeling! AI gets in touch with its human side                                    
• Convergence changes consulting                                                                                  
• Data becomes a product                                                                                     
• GenAI hype and reality gap gets bridged                                                                     
• Creation of new work roles accelerate                                                               
• Need for role clarity at the nexus of business, tech, and sustainability                       
• Cyber risk will be reshaped by AI                                                                          
• Spotlight on cloud sharpens as its value is scrutinised                                       
• AI drives shift to service as software         

TechMarketView clients can read the detail behind the headlines here: TechMarketView Predictions 2025.

Stay tuned for deep-dive Predictions for Public Sector, Financial Services, and Sustainability.
 

To become a client or find out if your organisation already has a corporate subscription, please contact Belinda Tewson.

Posted by HotViews Editor at '09:59' - Tagged: 2025