VisionWare – sexy plumbing!

…That’s the phrase CEO Gordon Cooper uses to describe VisionWare’s master data management (MDM) software. Using technology to model, manage and govern operational master data, VisionWare’s ambition is to help its customers arrive at a 'single version of the truth', which they can use to build a clean system of record. In so doing, VisionWare hits many of our big themes, across big data, analytics and cloud.

We were particularly impressed by VisionWare’s ability to punch above its weight in the UK public sector, competing against industry giants like IBM and Oracle. It has also managed to secure big name system integrators and outsourcers as partners, in both the UK and the US – that’s quite an achievement given their size. On the back of that, VisionWare is now making headway in the US local government sector too.

Looking ahead, VisionWare's new Auris product will target opportunities around Microsoft Dynamics CRM as it broadens its focus into the front office and public sector hot spots such as fraud and debt management and untapped areas like social care. With such a large market opportunity out there, one of VisionWare’s challenges will be where to specialise and focus management attention to grow both visibility and market share.

Posted by John O'Brien at '08:27' - Tagged: publicsector   software   analytics   bigdata