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Nearly half of the companies that feature in the TechMarketView’s Top 20 ranking of UK application services (AS) providers have made Creative Agency acquisitions. $5 billion has been spent on such purchases over the last 5 years. The pace, scale and popularity have all increased markedly during in recent times. This is a significant market play by any measure and one that begs the question: “Is it proving to be money well spent?”
Click to download $5 Billion and Counting…Is the SI Creative Agency Gamble Paying-Off for insights into whether sound strategy more than corporate hubris is fuelling the current vogue for buying creativity?
It is easy to understand why SIs want to establish a credible strategic innovation and creative design capability. Leveraging digital disruption and transforming customer experiences are now top priorities on board agendas. The ability to engage with C-suites to envision and architect such fundamental business changes should lead to greater volumes of larger scale digital business transformation programme work. For some SIs, however, the lure of the digital agency arena goes much further.
This is the market context for the latest research from the ESASViews stream. The $5 Billion and Counting…Is the SI Creative Agency Gamble Paying-Off report provides both insight and analysis into the drivers behind this phenomenon and the alternative strategies being deployed. It also assesses the impact this investment is having on the SITS industry and beyond.
If you are an existing ESASViews subscriber you’ll know you can access the report by clicking the link above. If you’d like to discuss an extension to your existing subscription or would like details of how to subscribe to TechMarketView, please email Deb Seth..
Posted by Duncan Aitchison at '09:29' - Tagged: acquisition digital customerexperience
