*UKHotViewsExtra* Unity Advisory launches to disrupt Big 4

Former EY UK Chairman Steve Varley and PwC UK's Marissa Thomas have launched Unity Advisory with $300m in private equity backing. Promising no audit conflicts, AI-driven solutions, and performance-based fees, this new venture emerges just as the Big 4 face significant headwinds, with our research showing EY UK, Deloitte UK, and PwC UK all experiencing slowdowns and announcing staff cuts.

Can this PE-backed challenger truly disrupt the consulting status quo, or will it face the same structural challenges? Read our full analysis to discover what makes Unity's model potentially revolutionary and the significant hurdles it must overcome.

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Posted by Georgina O'Toole at '09:47' - Tagged: funding   investment   consulting   big+4   advisory   consultancy