*NEW PODCAST* Totally Sust #11: Scaling soil carbon markets

The latest episode in TechMarketView's series of Totally Sust podcasts sees SustainabilityViews’ Research Director, Craig Wentworth, interview Kanika Chandaria (Climate Lead at Agreena) and Thomas Gent (regenerative famer and founder of Gentle Farming) about how Agreena connects farmers implementing regenerative practices with corporations seeking to meet sustainability targets; and how Gentle Farming’s experience (practicing no-till farming since 2008) shows that regenerative agriculture isn't just environmentally sound – it's financially viable.

Tune in to discover how Agreena has scaled its platform to operate across 20 countries with 4.5 million hectares under management (and partnerships with over 2,000 farmers). Learn about its cutting-edge measurement technology that combines satellite imagery with soil sampling to verify carbon sequestration with scientific rigor, building trust in environmental outcomes.

The conversation offers valuable insights into how regenerative farming delivers multiple benefits beyond carbon (including increased biodiversity and greater resilience against climate extremes), while exploring practical pathways for both farmers considering the transition and corporations looking to support sustainable agriculture in their supply chains and sustainability strategies.

A 6-minute snippet of the podcast is available to stream for free now on SoundCloud and Spotify (or you can click on the image link below).

Subscribers to our SustainabilityViews research stream, however, can stream or download the full 40-minute version of the episode. If you are not yet a subscriber, or are unsure if your company has a subscription, please contact Belinda Tewson to find out how you can access the research.

Posted by Craig Wentworth at '09:59' - Tagged: podcast   carbon credits   soil carbon   RegenAg   regenerative agriculture   regenerative farming