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Thursday 15 May 2025

*UKHotViewsExtra* Atos 'Genesis': Birthing a new beginning

Atos logo - bright blue cursive block fontThe term 'Genesis' carries significant weight across multiple disciplines. At its core, it represents "the miraculous processes of creation, reminding us that every moment holds the potential for new beginnings and extraordinary transformations" (Source: Pages of History). It's a fitting name, then, for Atos' new four-year strategic and transformation plan, unveiled by CEO Philippe Salle at the company's Capital Markets Day on 14 May 2025.

With the company's financial restructuring behind it, Salle is positioning this plan as nothing less than a rebirth – a chance to reimagine what Atos can be in the market and how it delivers value to clients. The ultimate goal: to establish Atos as a "global AI-powered technology partner delivering secure end-to-end digital journeys."

But can this Genesis truly represent a new beginning for a company that has weathered significant challenges? And more importantly, can it deliver the clarity of purpose and market positioning that has sometimes eluded Atos in the past?

In this latest UKHotViewsExtra, Atos 'Genesis': Birthing a new beginning, our Chief Analyst, Georgina O'Toole, answers these questions, looking at the company's simplified organisational structure, its ambitious financial targets, and the strategic bets it's making on AI and innovation. She also explores how Atos could transform its portfolio of capabilities into a compelling value proposition that resonates in an increasingly competitive market – one that enables clients to be "future ready" in an uncertain world.

TechMarketView subscribers can read the full analysis here.

If you don’t have a TechMarketView subscription – or are unsure if your organisation has corporate access – and would like to gain access to this and other in-depth analyses, please contact Jean-Luc De Jonge to find out more.

Posted by Georgina O'Toole at '09:16' - Tagged: strategy   corporateactivity   IT+services  

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