*New Research* Trustmarque: Optimising technology value through a regional focus

In our latest PublicSectorViews report – Trustmarque’s Public Sector regional-based strategy: Optimising technology value in communities - we examine how Trustmarque is carving out a distinctive position in the UK public sector tech market through its regional-based strategy.

Under Chris Jones' leadership as Head of Public Sector, Trustmarque has evolved its positioning from a traditional VAR to an "optimisation partner" for public sector organisations - a strategy detailed by CEO Simon Williams last summer (see *UKHotViewsExtra* Trustmarque: The Optimisation Partner | TechMarketView). The company's impressive 50/50 split between product and services revenue reflects this strategic shift.

How is Trustmarque differentiating itself in a competitive landscape that includes traditional VARs like Phoenix and Bytes, while also competing against larger systems integrators? What challenges does its regional approach face as it expands across the UK?

Our analysis explores Trustmarque's proprietary tools, regional successes, and future growth potential as public sector organisations continue their digital transformation journeys despite ongoing budget pressures.

TechMarketView PublicSectorViews subscribers can download the report now. If you are not yet a subscriber – or are unsure if your organisation has a corporate subscription – please contact Belinda Tewson to discover how to access this detailed research and far more besides.

Posted by Georgina O'Toole at '16:14'