Tuesday 19 April 2016

*New Research*: SugarCRM hunting in the large enterprise market

LogoSugarCRM (founded 2004) has long been classified as one of the alternatives to traditional CRM suppliers for SMEs and as a place to go for organisations looking for the lower costs and flexibility of a commercial open source CRM solution, but has not made an impact in the large enterprise market. However, recently it has been making the friends needed to support a determined push further up market.

The company has visibility issues in the large enterprise market but over the past year it has allied with global SIs such as Wipro, Infosys and HPE. These augment its existing relationship with IBM, who is both a partner and SugarCRM’s largest customer with 80,000 users (thereby proving it is fit for large scale implementations). Through its partners, it is aiming for a bigger profile and slice of the large enterprise CRM pie. TechMarketView subscribers can read our analysis of SugarCRM’s potential and its partner proposition in HotViewsExtra in SugarCRM: Hunting in the large enterprise market.

Posted by Angela Eager at '17:35' - Tagged: saas   partnerships   software