Monday 21 November 2016

LBB ANDigital lays out ambitious growth plans

andIn the two years ANDigital has been trading, it has grown revenue to more than £10m, demonstrating the need within enterprises for experts that can drive forward the digital agenda.MXC

ANDigital employs digital experts that go into the customer and work with product development teams to create/work on digital strategies. Staff at ANDigital are organised into “clubs”, which work together on an ongoing basis and share what they have learned. We like this approach and believe it helps foster the sort of team environment that works well inside the customers’ digital (or technology) teams.

ANDigital plays a complementary role to the digital agencies that its customer might be employing. Its focus is "enterprise digital", meaning it picks up what can be the highly complex challenges around integration and migration, for example.

In just a couple of years, ANDigital has established some household brand names as its customers (e.g. TalkTalk, Aviva, Halfords) under the leadership of founder, Paramjit Uppal. Growth will come from creating more “clubs” to serve more and more customers. Of course, ANDigital won’t be without its challenges, and an obvious one is around retaining its own staff; as those experts become increasingly experienced, they will also become incredibly sought after. Nonetheless, revenue and profit targets are ambitious with the company looking to double revenue in the next year.

Posted by Kate Hanaghan at '10:02' - Tagged: digital