* UKHotViewsExtra * Salesforce bets big on the AI-data-CRM triumvirate

Salesforce brought its World Tour to London last week. Now also branded ‘AI Day’, in honour of the inevitable focus on the technology (particularly of the generative variety) permeating much of UK&I CEO Zahra Bahrololoumi’s keynote – and many of the breakout sessions besides.

Whilst AI was indeed a main topic of the day, there were also announcements around Salesforce Net Zero Cloud - with news of standards-based extensions and case study examples of sustainability reporting in action at sustainability-led alternative assets and SME investment manager, the Foresight Group.

In UKHotViewsExtra – Salesforce bets big on the AI-data-CRM triumvirate subscribers to TechMarketView research services can learn about how Salesforce is integrating generative AI right across its portfolio, the safeguards it’s put in place to ensure the technology is being used ‘ethically’, and also how its Environmental, Social and Governance (ESG) reporting tool Net Zero Cloud is being used to deliver repeatable ESG reporting and goal-setting.

If you are a TechMarketView subscriber, you can access the research now: UKHotViewsExtra – Salesforce bets big on the AI-data-CRM triumvirate. If you are not yet a subscriber, or are unsure if your organisation has a corporate subscription, please contact Deb Seth to find out more.

Posted by Craig Wentworth at '09:35' - Tagged: investment   generative AI   ethical AI