*NEW RESEARCH* How cloud is driving Nextbase's dash cam business

Cloud hosting has become a critical tool for organisations that require a highly reliable and flexible online presence. Nextbase UK is an example of that. The company has been in business since 1999, starting out as a supplier of portable entertainment systems such as DVD players. Since moving into the growing market for vehicle mounted dashboard cameras (dash cams), Nextbase has established itself as a leading player in the UK with significant market share.

In a competitive industry, the firm uses its website extensively to showcase new products and services, drive buyers to retail sites, and engage directly with its community of customers who are able to upload dash cam footage to the site.

With the IT budget held by the Head of Marketing, the need for a trusted advisor with regards to IT was imperative. In this End User Insight piece, we take a look at the business challenges Nextbase faces and why the most suitable hosting partner (www.hyve.com) was anything but a global hyperscale player.

Subscribers to our Infrastructure Services and Cloud research stream, InfrastructureViews, can read the piece here: How cloud hosting is powering Nextbase's dash cam business

To become a subscriber, please contact Deb Seth.

Posted by HotViews Editor at '08:49' - Tagged: cloud   hosting   enduser