Wednesday 15 April 2020

*NEW RESEARCH*: Pulsant: Leaner & more resilient in uncertain times

We caught up with (fairly new) Pulsant CEO, Rob Coupland, just as the UK came to the end of week two in pulslockdown. The firm moved early when the crisis began to gather pace, conducting a risk assessment in early March and ensuring support staff were able to provide continuity of customer service once the government guidance came into play. The firm’s initial rapid response was critical for clients and meant Pulsant was quickly able to stabilise during what was a very challenging and uncertain period. However, the uncertainty is in many ways intensifying, and like others Pulsant faces the challenge of trying to understand what lies ahead. Nonetheless, in these early stages, the firm’s high recurring revenue stream and lack of exposure to hard-hit sectors provide some solidity.

The COVID-19 crisis has created unparalleled market uncertainty. In response, suppliers such as Pulsant must have a crystal-clear view of their differentiation and position, and in turn be able to articulate that to customers. In this research note, we take a look at some of the changes that have been going on inside Pulsant to improve the Private Equity-backed firm from an operational and market position perspective. Its portfolio of services across colocation and cloud play to market demand – particularly for hybrid operating environments – and it is now better placed to take on a market characterised by many unknowns.

TechSectorViews subscribers can read the note, by Kate Hanaghan, Chief Research Officer, here:  Pulsant: Leaner and more resilient in uncertain times

To access TechMarketView analysis and advisory services, please contact Deb Seth.

Posted by HotViews Editor at '09:18' - Tagged: cloud   colocation   datacentres   hybrid