*UKHotViewsExtra* Blenheim Chalcot has a Kloo about SME spend management

Kloo’s co-founder, Tim Baker, has an interesting background. In a previous life, he co-founded a funeral director comparison website, Funeral Choice. It was, essentially, ‘Compare the Market’ for bereaved families planning a funeral. In autumn 2021, he sold the business to Dignity Ventures.

Why is it relevant? Well, because it is ‘simplification’ that ties that venture to Tim’s current role. With Funeral Choice, Tim was seeking to simplify funeral arrangements. With Kloo, the aim is to simplify spend management.

Kloo is part of the portfolio of digital ventures builder, Blenheim Chalcot. It is a fairly new venture. Tim started working for Blenheim Chalcot in November last year as Portfolio Impact Manager and, towards the end of last year, started investigating a new idea: a spend management platform for SMEs. He tested the idea within the Group and closed the beta phase in April this year. The final product has now been taken to market and the company is due to start marketing in earnest.

Subscribers to TechMarketView (including to UKHotViews Premium), can read more about Kloo, including its SaaS platform, its pricing for customers, and its sales & marketing strategy in our latest UKHotViewsExtra - Blenheim Chalcot has a Kloo about SME spend management. If you are not yet a subscriber and would like to find out how to read this research and more besides, please contact Deb Seth. 

Posted by Georgina O'Toole at '09:24' - Tagged: saas   startup   software   financialservices   workflow   data   scaleup   datavisualisation   SMEs