TechMarketView Predictions 2024

TechMarketView has just launched its Predictions for 2024.

As 2023 draws to a close, we reflect on what has been a much tougher year for suppliers to the UK Software and IT Services (SITS) market. For those that have seen TechMarketView’s latest analysis, you’ll know that our view is that the market is unlikely to expand in real terms this year.

This toughened environment, combined with other challenging factors such as increasing cyber threats, growing competitive pressure, and rising employee and customer expectations, is forcing many organisations to rethink tech investments.

In 2024, buyers will put much greater focus on ensuring they are ready to adopt and leverage – at pace – the value of emerging technologies. Artificial Intelligence will of course be key, but the net will be thrown much wider and we'll also see organisations consider how the roll-out of more traditional technology and existing processes can be elevated by infusing emerging tech. Read more about 2024’s research theme from our Chief Analyst, Georgina O'Toole, here: Enabling Acceleration. For suppliers, a key focus in the year ahead must be instilling confidence in clients and prospects to progress quickly and adopt unfamiliar technologies, while at the same time proving that the extensive foundational work still required by many can deliver value and efficiency in the short-term.

With all of this in mind, the following TechMarketView Predictions for 2024 are set in the context of a rapidly evolving technology landscape and consider how organisations will leverage that technology to unleash pacy organisational change.

• AI Copilots will come of age  
• AI will define a new era for Cybersecurity  
• From migration to continuous modernisation 
• New innovations unlocked as industry platform adoption accelerates 
• Customer experience gets predictive 
• Organisations and their key business processes become more transparent 
• Automation gets automated 
• Accelerated adoption of AI & automation triggers a skills rethink 
• Carbon accounting becomes subsumed into financial accounting  
• Software as a Business gathers momentum.

TechMarketView clients can read the detail behind the headlines here: TechMarketView Predictions 2024.

Stay tuned for deep-dive Predictions for Public Sector, Financial Services, Sustainability, and more. To become a client, or find out how TechMarketView can help your organisation, please contact Deb Seth.

Posted by HotViews Editor at '09:45' - Tagged: cyber   AI